Following the announcement on his desire to buy The New York Times last week, Chinese billionaire Chen Guangbiao again drew media’s attention by announcing his plan to spend over US$1 million on two severely burned and disfigured Falun Gong self-immolators for their medical treatment.
Held in a hotel in Manhattan, New York, the press conference kicked off by Chen singing a song composed by himself. Chen then proceeded to share his point of views on life and wealth, followed by the real announcements of the press conference today.
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There are three businesses he needs to do for his US trip this time, he said. The first is to buy The New York Times; the second is to underwrite a series of plastic surgeries for a mother and daughter; the third is to expand his recycling business to the US, and to site visit a bridge in San Francisco that needs to be demolished.
Chen said he sees the huge influence The New York Times has globally, when answering reporters’ questions on his desire to acquire the company. Such an impression was given to him when he placed advertisements about Diaoyu Isalnds-related issues on the media. He placed three times, and each time cost him US$30,000.
The thought of buying The New York Times came two years ago, Chen said. “Regardless a page of the newspaper or a section of The New York Times’ online, I am willing buy,” he said.
Chen said he’s already gotten in touch with an investor in Hong Kong. To show his sincerity, he can “wire transfer US$1 billion to The New York Times bank account.” However, Chen refused to disclose this investor’s identity.
Meanwhile, Chen expressed his discontent towards a report from certain mainland media that questions his conduct. He has already had an interview with seven major media, including The New York Times, on this topic on January 6; Chen said and asked media to pay attention to the related coverage.
Chen’s high-profile activities hit the headlines not only locally but internationally. This shows that he’s skillful in marketing himself. All his press conferences were put together by one of the top ten PR companies in the US. There were comprehensive sound systems as well as live translators. Chen has been able to increase his own popularity through publicly announcing his desire on acquisitions and doing charity. All these made him the headlines on news. What he gains in return is free marketing of himself. His ultimate motive, behind making all his deeds public, is properly his business expansion into the US. He also goes further to try to gain Americans’ heart by promising that should his business in the US become a success, he will donate over 60% of his profits to charity.
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