The 14th Asian American Day (AA Day) Festival, presented by Blue Ocean Realty, will take place at Boston Common on September 7, 2024. Hosted annually by the Boston Asian American Association, this festival draws a diverse audience, including businesses and organizations from various ethnic backgrounds. Since its inception at Boston Common in 2016, the festival has become a key event for the Asian American community and a significant marketing oppertunity for businesses large and small, and non-profit organizations.
By the 13th Asian American Festival in 2023, the event had leveraged its prime location, impressive stage performances, and diverse array of vendors to attract over 10,000 spectators and tourists in a single day. Start-up companies, restaurants, and political figures have all used the festival as a high-profile platform to engage with Boston residents and visitors, often achieving results that far exceeded their expectations.
As the organizer of the Asian American Festival, the Boston Asian American Friendship Association draws on years of experience to continually enhance every aspect of the event. While focusing on increasing audience and tourist satisfaction, we are equally dedicated to optimizing the experience for participating merchants. Building on the insights gained from the 13th Asian American Festival, we have developed four exclusive benefits for merchants participating in the 14th Asian American Festival.
On the day of the Asian American Day Festival, professional photographers hired by the Asian American Association will capture video footage around the clock. Additionally, central stage activities and performances will be broadcast live throughout the day on YouTube and other media platforms. During the event, reporters from local Chinese newspaper and BARTV, as well as local English media, will conduct interviews with tourists and business partners.
The 14th AADay Festival Sponsor Plan
The Asian American Festival partnership program offers five distinct levels to cater to the promotional and marketing needs of various businesses and non-profit organizations. In addition to having a booth at the AADay Festival (details in the appendix), partners will benefit from exposure during the opening ceremony and a feature in the on-site “Asian American News” tourist guide. Sponsorship levels also include corresponding online advertising on the Asian American Conference platform, tailored to the amount of sponsorship.
$15000 Title Sponsor
1. Booth at the center of the site (Area A)
2. Full back cover page advertisement (Height 11* Width 8.5 inches) in the event Guide Book
3. Your logo will appear on the stage background board and on the cover of the Guide Book
4. A 3-minute promotional video on the online platform of the AAAB (materials must be provided by the merchant)
5. 5 minutes for the Asian American Festival press conference and opening speech.
6. You can become a merchant of Bingo Game
$5000 Co-organizer
1. Booths in the center of the site (area A or area B is preferred)
2. Advertisement in the ½ page of the event Guide Book (Height 5.5* Width 8.5 inches) (the content should be prepared by the merchant).
3. Your logo will appear on the stage background board and on the cover of the Guide Book.
4. 1 minute speech at the press conference of the Asian American Festival
5. A 0.5-minute promotional video or graphics within 500 bytes on the AAAB online platform (materials must be provided by the merchant).
6. You can become a merchant of Bingo Game
$1000 Gold Sponsorship
1. On-site booth (area B or C is preferred)
2. ¼ page advertisement (Height 5.5* Width 4.25 inches) in the event Guide Book (the content should be prepared by the merchant)
3. Your logo will appear on the stage background board and in the catalog of the Guide Book.
4. Graphic and text promotion within 300 bytes on the AAAB online platform (materials must be provided by the merchant).
5. There is a chance to become a merchant of Bingo Game.
$500 Silver Sponsorship
1. Booth in Zone D on site
2. ⅛ page advertisement (Height 2.75* Width 4.25 inches) in the special issue of “Asian American Daily” (the content should be prepared by the merchant).
3. Your logo will appear in the “Business Directory” of the Guide Book.
$300 (for food merchants only)
1. On-site food zone booth
2. ⅛ page advertisement (Height 2.75* Width 4.25 inches) in the special issue of “Asian American Daily” (the content should be prepared by the merchant)
3. Your logo will appear in the “Business Directory” of the Guide Book.
*All booths are selected and allocated in accordance with the order of registration, following the principle of first come, first served.
*For all kinds of advertisements, please send the materials to [email protected] according to the corresponding specifications (non-profit organizations recognized by the US government can enjoy a $100 discount with legal documents.
Contact Information
E-mail：[email protected]
WeChat：AAAB201008
Tel：
617-710-0592 Fei Pan
917-498-7878 Pinci Cao
857-272-1581 Kewei Gan
Or come and meet us in 70 Kneeland St, Boston, MA 02111.