By David Li, bostonese.com
Hangzhou, China, Nov. 11, 2014, — If you want to increase the sales of your e-commerce website dramatically, how about invent a new shopping festival on the Singles’ Day? That’s exactly what the Alibaba group did in 2009 when it created the annual shopping festival on Nov. 11, which was widely known as the Singles’ Day in China.

Alibaba’s CEO Jack Ma takes David Beckham on a tour of the company’s headquarters(file photo).
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