NYC Production House Creates Promotional Video for Top European Soccer Club

By David Li,

New York City, August 12, 2014, — Sport Lisboa e Benfica, based in Lisbon, Portugal, is one of the most successful soccer clubs in Europe. Many of their loyal fans recently saw a fun video Kidfun, which was made right here in New York City by production house Moon Punch Tiger.

Soccer Club Sport Lisboa e Benfica’s Kidfun project for inspiring and helping kids had Moon Punch Tiger develope and create various 3D shorts for their edutainment series “Kidfun”. The animation was widely received then expanded into magazine and web assets.

According to its website, Moon Punch Tiger is a NYC based production house that specializes in 3D and 2D effects and animation for commercial and broadcast content on a global market.

Siwen Sui, one of the co-founders, was born and raised in Shanghai, China. She is a graphical designer with seven-year experience in computer animation, motion graphics, commercials and broadcasting.

When asked about having an international client like S.L. Benfica, Ms. Sui replied:”That’s our plan. We all came from different background. So we can speak different languages.”

The production team for this promotional video includes Tasayu Tasnaphun (Director Lighting, Compositing), Siwen Sui (Modeling, Texturing, Rigging, Rendering) , Mike S. (Confetti FX), Mengyi Xu (Assistant Animation) and Chih-Tang Chang (Assistant Rigging).

You can visit S.L. Benfica’s Kidfun campaign here: And, you will be proud of the creativity of New Yorkers just like I am.