Boston, August 3, 2026, — As one of the largest and most highly anticipated annual Asian cultural events on the East Coast, the 16th Asian American Day Festival is set to make a grand appearance on September 5 at the historic Boston Common. The Asian American Association of Boston recently officially announced that two well-known enterprises highly familiar to and trusted by the local Chinese community and the vast number of travelers—Cathay Pacific and Sunshine Travel—have officially joined as co-hosts of this year’s Asian American Day Festival.
The powerful alliance between this multinational airline and the local tourism giant not only injects incredibly robust resources and vitality into the upcoming late-summer gala but also represents the mainstream business community’s high recognition of and deep respect for the Asian American Day Festival’s 16 years of dedication to the community and its brilliant achievements in promoting multiculturalism.
The organizing committee of the 16th Asian American Day Festival stated that the successful hosting of the festival over the years is inseparable from the strong support and enthusiastic participation of every sponsor and partner. With a highly forward-looking sense of corporate social responsibility, professionalism, and passion for the Asian American community, Cathay Pacific and Sunshine Travel have injected crucial momentum into the preparation of this year’s event. The joining of these two major brands is not only a tremendous affirmation of the years of silent dedication by the colleagues of the Asian American Association, but also the best testament to the festival’s status as the most influential Asian cultural exchange platform on the East Coast.
Lorraine Tse’s Remarks: Travel Connects People’s Hearts
At the press conference for the 16th Asian American Day Festival held previously at the Massachusetts State House, Ms. Lorraine Tse, the founder of Sunshine Travel, delivered a passionate and profoundly meaningful speech in both Chinese and English. In her remarks, she deeply elaborated on the intrinsic bond between travel and community culture. She pointed out that everyone deeply understands that travel is not merely about heading toward a new geographical destination, but rather a precious process of deeply understanding different cultures and building true mutual understanding. She quoted a highly philosophical saying, exclaiming: “As I often say, travel changes not only our destinations but also the way we look at one another.”
Tse emphasized that this mindset of promoting communication and inclusion by exploring the unknown and crossing boundaries is precisely the perfect embodiment of the core spirit of the Asian American Day Festival. She further stated that the festival celebrates the outstanding contributions of Asian Americans to this land through a series of spectacular cultural and artistic performances, traditional crafts displays, authentic Asian food stalls, and warm community interactions. This platform allows friends from different ethnic groups and cultural backgrounds to gather together, get to know and appreciate one another, and hand in hand weave a more inclusive, vibrant, and dynamic community. In the shared belief of the Asian American Association and Sunshine Travel, everyone is convinced that the closer the connections between people, the more united the community will become, culture will increasingly flourish, and our future will inevitably become even better.
As a leading enterprise in the tourism industry that has been deeply rooted in the Greater Boston community for over three decades, Sunshine Travel was founded in 1989. For more than 30 years, the company has always adhered to a “customer-centric” approach. Relying on the service philosophy of professionalism, integrity, and thoughtfulness, it has provided countless Chinese compatriots and travelers across the United States with a full range of high-quality services, including group tours, independent travel, high-end customized tours, business inspections, cruise bookings, international flights, hotels, and visas for various countries.
Sunshine Travel has always firmly believed that travel is an important bridge connecting the world, connecting people, and connecting cultures and communities. In the future, it will continue to uphold its original intention of giving back to the community, creating higher social value for the local community while leading more travelers to explore the world.
Cathay Pacific Welcomes its 80th Anniversary Milestone
As another globally renowned enterprise joining as a co-host of this year’s festival, Cathay Pacific, headquartered in Hong Kong, China, enjoys an extremely high reputation in the global aviation industry. Founded in 1946, Cathay Pacific is ushering in the major historical milestone of its 80th anniversary in 2026. Through 80 years of trials and hardships, Cathay Pacific has always insisted on safety as its cornerstone, excellent service as its core, and innovative development as its driving force. It has established a vast route network covering the globe, dedicated to providing travelers worldwide with the ultimate comfortable and convenient flight experience.
Within Cathay Pacific’s dazzling global footprint, the development of the Boston market in recent years can be called a brilliant chapter in its North American strategy. In April 2015, Cathay Pacific officially launched a direct flight service from Boston Logan International Airport to Hong Kong International Airport. The launch of this direct route has built the most efficient air bridge for economic and trade exchanges, academic communications, and family-visit tourism between the two places.
In recent years, facing the recovery of the global tourism and business travel markets, Cathay Pacific has continued to increase its investment and deepen its presence in the Boston market through high-quality fleet and capacity upgrades. Cathay Pacific has deployed advanced Airbus A350 series ultra-long-range passenger aircraft on the Boston route. Equipped with industry-leading Business Class, Premium Economy Class, and comfortable Economy Class, along with top-tier in-flight catering, it has greatly enhanced the long-haul flight experience for Boston’s international students, high-tech talents, and business elites.
At the new starting point of moving towards its 80th anniversary, Cathay Pacific is actively implementing the concept of “sustainable aviation,” committing to the use of Sustainable Aviation Fuel and the reduction of single-use plastics. Simultaneously, it is deepening its roots in local communities. By supporting widely influential minority cultural events like the Asian American Day Festival, it practices its brand mission of “connecting the world and embracing diversity.”
Joining as a co-host of the 16th Asian American Day Festival on the occasion of its 80th anniversary is not only an expression of gratitude for the long-term support of the Boston Asian American community but also a hope to use this opportunity to deepen its bond with the vast number of travelers in Boston and the New England region, opening a new chapter of flying together into the future.
Travel and aviation are essentially the art of “connection.” Cathay Pacific uses its steel wings to cross thousands of miles of oceans, connecting Boston and Asia; while Sunshine Travel uses its affectionate footsteps to traverse streets and communities, connecting cultures and people’s hearts. The joining of these two major enterprises acts just like a dual-wheel drive, strongly resonating with the Asian American Association of Boston’s organizational mission of “integrating Asian American ethnicities and beautifying our community homes.”
At the grand 16th Asian American Day Festival on September 5, the Boston Common will be transformed into a dazzling multicultural stage. This cultural carnival, jointly and meticulously created by the Asian American Association of Boston hand in hand with outstanding enterprises from various sectors such as Cathay Pacific and Sunshine Travel, will once again showcase the unity and confidence of the Asian American community in the Greater Boston area to the entire nation.
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